FLETCH / BUILDSFLETCH ORIGINAL · LIVE FRONT DOOR
CASE STUDY / FLETCH ORIGINAL

PILOT / NOW

Live front door + social-to-site access layer

INTERACTIVE LIVE BUILD

USE THE ACTUAL
EXPERIENCE.

Use the current public build here, switch views, or open the page directly.

LIVE · INTERACTIVE
LIVE WEBSITELOADING THE CURRENT PUBLIC BUILD…
LOADINGPILOT / NOW
FRONT DOOR

A clear Find Your Way In hero routes visitors directly to high-intent actions.

OPEN EXACT LIVE PAGE
MY ROLE
Experience strategyVisual designDevelopmentContent hierarchyLive-data routing
THE NEED

Social visitors needed a fast way into what was active without navigating the full studio ecosystem first.

THE DECISION

Keep the page lightweight, but make what is shown, open, next, and available resolve from the larger PILOT system.

THE BUILD

A live access layer for active Originals, direct portrait paths, Creator Network opportunities, evergreen routes, featured work, and countdown-driven next-up moments.

WHAT IT ENABLES

A lightweight social front door stays current with the larger platform while getting high-intent visitors to the right destination faster.

WHAT THIS PROVES

CAPABILITY,
NOT JUST A LOOK.

Mobile-first hierarchy
Live content feed
Countdown states
Cross-site routing
Creator opportunity plug
Dynamic feature selection
Focused conversion
BEHIND THE EXPERIENCE
01SOURCE

PILOT live data

02NOW

Focused active-state presentation

03HANDOFF

Full PILOT destination paths

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WANT SOMETHING
WITH THIS KIND OF DEPTH?

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