FLETCH / BUILDSFLETCH ORIGINAL · LIVE PLATFORM
CASE STUDY / FLETCH ORIGINAL

PILOT

Creative platform + portfolio ecosystem

INTERACTIVE LIVE BUILD

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EXPERIENCE.

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LIVE · INTERACTIVE
LIVE WEBSITELOADING THE CURRENT PUBLIC BUILD…
LOADINGPILOT
PUBLIC CATALOG

Originals, Muse, Portraits, and authored discovery all resolve into distinct public journeys.

OPEN EXACT LIVE PAGE
MY ROLE
Product strategyUX architectureVisual designDevelopmentCMS + operating logic
THE NEED

The studio had outgrown a conventional portfolio + booking website.

THE DECISION

Keep the public experience cinematic and selective while letting the operational complexity live underneath it.

THE BUILD

A live catalog with distinct offer logic, searchable portfolio discovery, availability, booking, creator-network paths, assignment proof, and a private Control Room.

WHAT IT ENABLES

One authored front door now supports discovery, conversion, live inventory, multiple creative offer types, content management, and continued expansion without flattening the practice into one service page.

WHAT THIS PROVES

CAPABILITY,
NOT JUST A LOOK.

Responsive editorial interface
Live availability + booking
Portfolio search + filtering
Saved inspiration
Assignments + opportunities
Private content controls
Admin / CMS architecture
BEHIND THE EXPERIENCE
01PUBLIC

Catalog · portfolio · booking

02OPERATIONS

Runs · inventory · content · assignments

03GROWTH

Creator network · opportunities · CRM handoff

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WITH THIS KIND OF DEPTH?

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